Operations Consulting · AI Automation · Los Angeles

Your business should
run by itself.

Most SMBs are hemorrhaging 5–12% of revenue to operational inefficiency — and they don't know it. Moshe Adelman, the COO who scaled Brightech to $70M and personally closed Nordstrom, Pottery Barn, and Home Depot, is now available to fix your operations.

$0M+
Peak revenue scaled
0
Major retail partnerships closed
0+
Years in operations
$0
Upfront to talk
Moshe Adelman
Moshe Adelman
Former COO · Brightech · $70M+ scaled
Why it works

Not a consultant.
A former operator.

I was the first employee at Brightech. No team, no process, no revenue infrastructure — just a product and a vision. Over seven years I built every department from scratch, personally closed retail partnerships with Nordstrom, Pottery Barn, Home Depot, Wayfair, and Macy's, and scaled to over $70M at peak. I owned it all — sales, logistics, marketing, customer service, finance, and HR — with no dedicated support in any of those functions. Today I run two companies simultaneously. That's the background behind every recommendation I make.

Built everything from scratch
Employee #1 at Brightech — every system, process, and department the company ever had.
Closed the rooms personally
Negotiated retail partnerships with Nordstrom, Pottery Barn, Home Depot, Wayfair, and Macy's.
Ran every function simultaneously
Sales, logistics, marketing, CS, finance, and HR — no dedicated support in any of them.
Turned teams around
Rebuilt a broken team from 6 to 13 — salespeople now generating $1M+ and $650K+ annually.
Brought in to fix failing operations
Interim COO at Harlow Interiors — assessed gaps, rebuilt workflows, restored accountability.
Still operating, not advising
Running two businesses concurrently. Every recommendation is field-tested, not theoretical.
Industries

6 industries mastered.
Yours is next.

A consistent pattern across every role: walk in unfamiliar, master the operation within months, make it run better than before. Operational discipline is transferable.

eCommerce
Shopify, Amazon, multi-channel — $70M+ scaled across DTC and major retail
Retail & Showroom
High-end plumbing supply, lighting — sales team training, P&L, HR
Distribution
U.S. launch of Italian brand from zero — trade shows, showroom outreach, international logistics
IT & Tech Services
Omnitech Support — QA operations, team build, 1M+ YouTube views grown independently
Interior Design
Harlow Interiors — interim turnaround COO, workflow rebuild, financial tracking
Sleep Health
City of Sleep — eCommerce + clinic ops mastered from scratch in months
What we actually do

Specific expertise.
Not vague strategy.

Every engagement is grounded in hands-on operational experience — not frameworks from a business school case study. Here's what we actually know how to do.

'Shopify & Amazon Operations'
'Supply Chain & Logistics'
'SOP Design & Team Training'
'P&L Management & Budgeting'
'ERP Implementation (Odoo)'
'HR — Hiring, Compliance, Payroll'
'Inventory & Fulfillment Systems'
'Multi-Channel eCommerce'
'Trade Show Strategy & Execution'
'International Logistics & Import'
'AI Workflow Automation'
'Contract Negotiation'
Free tool

Find the money
you're leaving behind.

Most business owners are shocked when they see the number. Answer 6 questions and find out what your ops gaps are actually costing you.

Free Ops Calculator

How much is operational chaos costing your business?

Answer 6 questions. Get your estimated annual loss in under 60 seconds.

$2.0M
$500K$2.5M$5M$10M+

Do you have documented SOPs for your top 5 operational processes?

Do you actively track inventory shrink, fulfillment errors, or return rates?

Do you know your exact customer acquisition cost vs. lifetime value?

Does your team have a structured weekly operations review?

Would you know within 48 hours if a key operational process broke down?

Do you have a single dashboard showing all your key business metrics?

0 of 6 questions answered

Free Report

The $50K Ops Mistake
most businesses are making.

A 7-figure ecommerce brand was losing $4,200/month to a fulfillment error rate they didn't know they had. Their 3PL was mis-picking 2.3% of orders. Over 18 months: $75,600 in replacements, refunds, and CS overhead — none of which showed up as a line item on any report. We found it in week two.

Get the free report

Enter your email and we'll send it immediately.

No spam. Just the report.

How we work

Two ways in.
One standard of work.

Operations Consulting

Fix what's
broken.

We diagnose your operations, identify the biggest money leaks, and build systems that actually stick. Monthly engagement so you keep improving, not just fixing.

What you get
  • Ops audit and prioritized fix list
  • SOP creation and team training
  • Weekly accountability and progress reviews
  • Direct access to Moshe — not an account manager
  • Ongoing optimization as you grow
Best for

Businesses that are growing but feel chaotic — processes breaking, team not aligned, owner still doing everything.

AI Automation

Automate the
busywork.

We identify the tasks eating your team's time and build custom automations that eliminate them. One-time project, permanent result.

What you get
  • Automation audit — find the highest-ROI targets
  • Custom-built workflows and integrations
  • Full documentation and team training
  • 30 days post-launch support included
  • Option to add monthly ops coverage after
Best for

Businesses with clear, repetitive processes that are done manually — inventory updates, reporting, order routing, customer comms.

Most clients do both — in that order. Fix the operations first so the automations actually work. We'll tell you on the call which fits your situation.

Pricing

Straightforward.
No surprises.

Monthly Partnership
$500+/month
billed monthly · cancel anytime

Ongoing access to Moshe and the team. We stay embedded in your business, fix problems as they arise, and keep your operations improving month over month.

One-Time Project
$10,000+
fixed price · agreed upfront

Clearly scoped, fixed-price engagement. We build what you need in four to eight weeks and hand over everything. Thirty days of post-launch support included.

Request a call

Get on the waitlist.

Q3 2026 has 4 spots left. Drop your email and we'll reach out within one business day to schedule a free 20-minute call.

5 businesses signed up · No newsletter, no spam
FAQ

Questions we get a lot.

Something else? Email hello@runbyitself.com.

If you can already name the exact task you want automated, start there. If you just know something's slow but can't pinpoint what, start with consulting — we'll diagnose it first. Most clients start with a 20-minute call and we help them decide.

Monthly partnerships start at $500/month and scale with scope. One-time projects typically run $10,000–$60,000 depending on what we're building. Pricing is agreed upfront before we start — no surprises.

Monthly partnerships start within a week of signing. One-time projects deliver in four to eight weeks. We don't take drawn-out engagements — if we can't show visible progress inside two months, something's wrong with the scope.

Every engagement is led by Moshe Adelman — former COO who scaled a business from zero to $70M. He stays your main point of contact from first call through delivery, backed by a team that handles execution.

Monthly partnerships keep going as long as you want. One-time projects include 30 days of free support and a complete handover of everything built. Plenty of clients convert to monthly afterward.

Yes. We also won't name you publicly or reference your work without explicit written permission.